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Transavia’s latest feel-good campaign was built around three clear goals, all focused on deepening the connection with their customers.
The top priority: boost customer loyalty through a fresh, original point of contact that stood out from the usual messages. Something personal, engaging, and designed to create a moment of delight. Next, the team focused on driving email engagement and conversions by encouraging recipients to book again, supporting stronger retention over time.
Finally, the campaign aimed to increase brand awareness for Transavia Holidays by prompting readers to use their discount code to book a full-package getaway.
Birthday congratulations email:
Birthday voucher email:
*The open rate stated in these figures does not include proxy opens from Apple and other servers.
This was a first for Transavia. They had never celebrated birthdays with their customers before, making it a fresh and personal addition to their email strategy. Because of the one-to-one feel of the message, the team expected stronger open rates than their usual newsletters.
It started with Deployteq’s Senior Campaign Developer, who helped us bring the concept to life and explore every technical possibility to make it pop, especially on the interactivity side.
During the research phase, we made sure the email would display flawlessly across all clients and browsers. Once locked in, our multi-channel campaign devs jumped in to code everything in HTML.
Key interactive touches? A built-in Spotify link to play the recipient’s favorite song, and a digital birthday gift waiting to be unwrapped at the bottom of the email.
To ensure flawless delivery, we also optimized the code for maximum deliverability. The final email now gets sent out daily via Deployteq, straight to birthday inboxes.
Do you want to see what the email results looked like? Visit the official case study on Deployteq’s official website.
