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Kramp, Europe’s leading agri-technical wholesaler, had a clear opportunity: with over 500,000 products and operations in 24 countries, how could they introduce customers to products they hadn’t yet discovered, without overwhelming local marketing teams or compromising on brand consistency?
Their existing email templates had become outdated. While they technically supported product recommendations and multiple languages, they lacked flexibility, made data tracking difficult, and forced marketers into time-consuming manual work. Kramp needed a future-proof solution that was scalable, brand-safe, and simple enough for marketers to use effectively.
Kramp partnered with Deployteq to build a powerful new email template engine that merged automation, AI, and localization into a single, intuitive platform.
This new system allowed Kramp’s regional marketers to launch fully personalized campaigns with drag-and-drop ease, while maintaining consistency across 19 languages and 24 countries.
Local marketers could build custom, high-performing emails in minutes using flexible layouts, while keeping core brand elements like headers, footers, fonts, and colors for consistency.
Product recommendations could now be added simply by entering a product ID. This instantly pulled in all the necessary product data, enabling region-specific promotions.
Using an in-house tool powered by ChatGPT, English content was automatically translated and shared with regional teams. Local marketers could review the copy before it was embedded into their emails, speeding up approvals and ensuring accuracy across languages.
The templates dynamically adjusted local labels and partner information per country, and Kramp’s flexible data model allowed for easy onboarding of new countries or changes in default languages.
The template was built for performance, especially in Outlook, where much of Kramp’s B2B audience operates. It ensured correct rendering across platforms, accurate tracking of opens and clicks, and integration with internal analytics tools.
With personalized product suggestions and accurate local language, each email felt like it was made for its recipient, boosting relevance and response rates.
Over 50 regional marketers now create campaigns in a fraction of the time, thanks to intuitive design and automation. No more copy-pasting translations or wrangling HTML.
Kramp’s email system can now scale easily, whether expanding into a new market, adding new product categories, or testing future improvements like a shared image gallery.
Kramp’s transformation proves that personalisation isn’t just for B2C. With the right tools, automation, and AI, complex global B2B operations can deliver hyper-relevant communications at scale.
Read the full case study on Deployteq’s official website.
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