What guides us – inside and out
At JMR, doing good is just as important as doing things beautifully. Working with ethics, respect, and transparency is not a “bonus” – it’s the bare minimum.
This Code of Ethics reflects the way we choose to act: with clarity, awareness, and responsibility. For us, it’s not just about what we do, but how we do it – with people, for people.
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Integrity above all
We make decisions based on values, not just results. We conduct ourselves with honesty in all our relationships – with clients, partners, suppliers, and among ourselves.


Respect and well-being
We care for those who are part of our team, promoting balance, active listening, coaching support, a 4-day work week, and an environment where mental health is a priority, not an afterthought.


Diversity is not a slogan, it’s a practice
We are a diverse and inclusive team. People from diverse backgrounds, genders, identities, and life experiences work here, and that only makes us stronger.
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Corruption and bribery? No, thank you
We have zero tolerance for any practice that goes against integrity. We value clean, direct, and honest relationships. And we expect the same from those who work with us.


Transparency as a principle
We communicate, share processes, and welcome feedback. No behind-the-scenes games. We are a team, and that requires trust.
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Social responsibility
We support causes that matter – from pro bono work for the organization World Merit, whose case study can be found on our website, to other initiatives with social impact.
Being part of the world also means taking care of it.