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Whether you work in marketing, communications, or management, you've probably heard of Figma — one of the most widely used design tools among professionals today. Our creative team has put together a webinar series dedicated to helping you get the most out of it, and this guide is based on the highlights from our second session. In it, we'll explore the key tools and features that make up Figma's ecosystem. If you're just getting started, we also have a beginner-friendly blog post from our first webinar to get you up to speed.
Figma is a cloud-based design platform that lets you create, collaborate, and even code – all in one place. While Figma Design is the most well-known tool, the ecosystem is made up of six distinct products:
One of Figma’s greatest strengths is that all its tools live in the same environment, and your work stays fully editable as you move between them. For example, you can design a template in Figma Buzz, refine it in Figma Design for more precise control, and then drop it into FigJam to share with a client, without ever losing the ability to edit. This kind of seamless interoperability is what sets the ecosystem apart.
Figma Design is the main tool of the ecosystem, and for good reason. From complex website interfaces to individual UI components, it’s one of the most complete design environments available. Users can build interactive prototypes, explore layout ideas, and collaborate in real time, making it a go-to for designers and non-designers alike.
Think of FigJam as an infinite, collaborative whiteboard. It’s perfect for brainstorming sessions, building personas, planning timelines, and keeping your team organized. A few standout features:
Figma Slides is the platform’s answer to PowerPoint and Google Slides, but with a collaborative edge. Multiple team members can work on different sections of a presentation simultaneously, and the in-platform commenting system lets users tag collaborators and leave feedback in real time (with email notifications included). You can also generate an outline directly from an existing FigJam board, making it incredibly easy to turn a brainstorming session into a polished presentation.
If there’s one tool that’s stolen our hearts, it’s Figma Buzz – still in beta, but already remarkable. Think of it as Figma’s answer to Canva: an intuitive, streamlined tool for creating social media posts, ads, banners, and more. Here’s what makes it stand out:
For marketers especially, Buzz is a game-changer. It significantly reduces the time spent on content creation without requiring advanced design skills.
For years, designers would create a beautiful mockup in Figma only to hand it off to a developer to actually build. Figma Sites changes that entirely. Even though it’s only a beta version, “Sites” is an all-in-one tool that lets you design and publish fully responsive websites without ever leaving the platform. You can paste your existing Figma designs straight in, add interactions like scroll effects, hover animations, and custom cursors, and publish with a single click. A built-in CMS is also on the way, which will allow collaborators to update text and visuals without touching the design itself. For marketing teams managing landing pages, event sites, or portfolios, this is a genuine game-changer.
If Figma Sites is built for teams who know exactly what they want to publish, Figma Make is for those still figuring it out, and that's what makes it so exciting. It's an AI-powered, prompt-to-code tool that transforms a written description (or an existing design) into a functional web app or interactive prototype. No coding experience needed. You can refine your result with follow-up prompts, edit the generated code directly if you're comfortable doing so, and even publish the final result. It's ideal for rapid ideation, testing concepts quickly, and exploring how viable an idea actually is before committing to a full build.
Figma is far more than a design tool. By bringing together planning, design, presentation, and content creation under one roof, it eliminates the need to jump between platforms and keeps your entire workflow in sync. From AI-powered diagrams to polished social media templates, the ecosystem covers a remarkable amount of ground, and most of it is free.
What makes Figma especially compelling is that it’s built with simplicity in mind, without sacrificing depth. It’s a platform that invites professionals at every level to explore their creativity, collaborate openly, and grow together. They build community.
If you’re looking to simplify your workflow and produce higher-quality work, Figma is one of the most complete – and most accessible – platforms available today, and it's only getting better.
Want to know more about this amazing tool? Get in touch with our specialists right here!
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