Figma for Marketers: Creation, Collaboration, and EAA Compliance

If you work in marketing, communication, or project management, you’ve probably heard of Figma, the collaborative design tool that is transforming the way teams create and share content. In this optimized guide, we explain how Figma can improve productivity, brand consistency, and workflow efficiency, even for non-designers.

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What Is Figma? (And Why It’s So Widely Used in Marketing)

Figma is a cloud-based design platform that allows you to create, edit, and collaborate in real time. Although it is best known for interface design, it has become an essential solution in:

• Digital marketing
• Social media content creation
• Presentation development
• Prototyping landing pages and emails
• Design system management

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Why Figma Is Ideal for Marketers and Non-Designers

One of the main reasons for Figma’s growth in marketing is its gentle learning curve and intuitive interface.‍

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What marketers can do in Figma:

• Create posts, banners, and ads
• Develop customized presentations
• Build reusable templates
• Visually organize campaigns
• Work simultaneously with designers and developers

This autonomy reduces revisions, speeds up delivery, and increases brand consistency.

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Real-Time Collaboration: The Advantage That Makes Figma Indispensable

If there’s one feature that truly sets Figma apart, it’s real-time collaboration. Multiple people can work on the same file at the same time, with centralized feedback.

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Key collaboration benefits in Figma:

• Direct comments on designs
• Version control
• Easy sharing with clients and teams
• Reduced emails and meetings
• Full transparency over changes

In addition, for digital projects, Figma simplifies the handoff to development by allowing teams to inspect elements and export properties or code snippets.

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Project Management and Prototyping: More Organization with Less Effort

Did you know Figma is a visual hub for managing marketing projects?

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Essential tools include:

1. Design Systems
Ensure all campaigns use the same colors, typography, and components.

2. Prototyping
Test pages, emails, or flows before sending them to production.

3. FigJam
A collaborative whiteboard ideal for brainstorming, strategic planning, and idea mapping.

These tools reduce errors, prevent inconsistencies, and make processes more agile.

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Creating Presentations and Marketing Materials Professionally

Figma also stands out as an alternative to traditional presentation tools. It allows you to create dynamic slides with visual and interactive elements, suitable for pitches, demos, and internal content.

Teams can also build template libraries for social media campaigns, newsletters, ads, or emails, ensuring a consistent visual identity across all materials.

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Accessibility in Figma: Meeting EAA Requirements Without Complexity

With the European Accessibility Act (EAA) coming into force, creating accessible content is essential. Figma provides features that help ensure inclusive design from the start.‍

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Accessibility tools and practices include:

• Contrast checking
• Color blindness simulators
• Alternative text and ARIA labels
• Keyboard navigation
• Screen reader compatibility
• Plugins such as Stark and Color Blind

These features make it easier to comply with legal requirements while improving the experience for all users.

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Conclusion: Why Figma Is Essential for Any Marketing Team

Figma stands out because it combines simplicity, collaboration, and consistency. For marketers and business owners, this means:

• Greater autonomy in content creation
• Faster workflows
• Brand-aligned materials at all times
• Better presentations and prototypes
• Clearer communication between teams
• Compliance with accessibility best practices

If you want to optimize processes and raise the quality of your workflow, Figma is one of the most complete and accessible tools on the market.