Blind Marketing? The Challenge of Unifying Data and Knowing Your Customer

In today’s marketing world, making decisions without data is like flying blind.

Despite 25 years of discussion around CRM, 17% of marketing executives are only now (re)discovering CX as a strategic concept. In her latest opinion piece, our CEO Joana Meireles highlights the urgent need to unify data to deliver truly relevant customer experiences.

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Read the full article here!

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