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Knab, a leading Dutch bank, spotted a major issue: most freelancers in the Netherlands weren’t thinking seriously about retirement. Their research showed that 64% felt unprepared, and 44% regretted not saving sooner. The goal? Motivate these independent professionals to take control of their financial future in a way that feels personal and impossible to ignore.
Knab teamed up with Deployteq to launch a personalized, AI-powered email campaign that reached 1,000+ freelancers in just a few days. But this campaign came with a twist: recipients were invited to upload a photo, which was then aged using AI. Their “future self” appeared in a custom message urging them to take retirement planning seriously and start saving sooner rather than later.
The subject line “Congrats, you’re retiring!” instantly grabbed attention. Inside, each freelancer found a message encouraging them to think about their future, paired with an AI-generated photo and video of their future self delivering a powerful reminder: “You have great years ahead, but if I could do one thing differently, I’d start saving for my pension earlier.”
To bring the experience to life, Deployteq designed an automated campaign flow that was both smooth and interactive from start to finish.
Deployteq’s creative use of personalization and AI proved one thing: even complex topics like retirement planning can feel real, urgent, and human. By combining aging technology, video messaging, and smart targeting, they turned a financial nudge into something truly personal.
The partnership with Knab sets the bar high for future campaigns using AI to connect with people in meaningful ways. By helping freelancers visualize their future, Knab didn’t just raise awareness; they gave users a reason to act and a clear path forward toward financial security.
Learn more about this case study on Deployteq’s official website.
