Unlocking the Secrets of Email Marketing: Insights from Deployteq’s 2025 Benchmark

In the ever-evolving world of digital marketing, one channel continues to dominate: good ol’ email. With an astonishing ROI of 3600% and 80% of marketers stating they’d rather give up social media than email (WHAT?!), it’s clear that email marketing remains an essential tool for businesses looking to engage their audiences and drive conversions.

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To help marketers optimize their strategies, Deployteq - the marketing automation powerhouse -, has launched its 2025 Email Marketing Benchmark report, a deep dive into the performance of over 4 billion emails sent across the Netherlands and the UK. Packed with valuable insights, this report reveals the trends, best practices, and data-driven recommendations that can take your email marketing campaigns (and results!) to the next level.

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Key Insights from the 2025 Benchmark Report

Deployteq’s analysis uncovers several crucial findings that can help businesses fine-tune their email marketing campaigns for maximum impact. 

Here are just a few data points that can help you on your next campaign:

• The Best Time to Send Emails - Timing is everything! The report highlights that Thursday at 6 PM is the optimal time to send emails, maximizing open rates and audience engagement.
• Industry Benchmark Metrics - How does your email performance compare? Here’s what Deployteq found:
  
  • 99.47% acceptance rate, ensuring your emails land in inboxes.
  • 51.75% open rate, a strong indicator of compelling subject lines and sender trust.
  • 4.95% click-through rate (CTR), the percentage of recipients clicking on email links.
  • 8.59% click-to-open rate (CTOR), highlighting the effectiveness of email content.
• Seasonal Trends and Peak Months - If you want to maximize engagement, May, October, and November are the top months for email activity. These periods see the highest email volumes, making them ideal for launching key campaigns.

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What This Means for Marketers

“As Deployteq expands in the UK and Portuguese markets, insights like those in our benchmark report provide brands with a clear understanding of their audiences and what it takes to succeed,” says Pauline Buil, Marketing Director at Deployteq.

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With a strong focus on personalization, automation, and data-driven marketing, the report offers a roadmap for businesses to enhance customer engagement, improve conversions, and stay ahead of the competition.

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Access the Full Report

The Deployteq 2025 Email Marketing Benchmark Report is now available in English, Portuguese, and Dutch! Marketers can explore the full insights through a fully interactive dashboard to fine-tune their campaigns for success in 2025.

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Are you ready to optimize your email marketing? Access the full report here and discover how you can make every email count!

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Need help with your next campaign? We can help! Reach out to our team to schedule a meeting!