Email Marketing in 2025: Reinvention or Decline?

Despite predictions about the end of email marketing, this channel continues to deliver an impressive ROI of around €34 for every €1 invested. The key? Personalization, automation, and an effective omnichannel approach.

Joana Meireles, CEO of JMR Digital Marketing, explores in an article for Meios & Publicidade how email marketing is evolving — and why it remains essential to digital strategies.

‍

Read the full article on the official website.

‍