E-mail Benchmark 2025

How does your email performance compare to the industry?

The Email Benchmark 2025 is here! Discover key insights about the latest email marketing trends and performance metrics that define success in the digital world. In this report, you’ll learn about:

  • The perfect day and time to hit “send.”
  • How your open rates and click-through rates stack up against the competition (and a bunch of other important metrics).
  • Industry-specific KPIs that will help guide your 2025 strategy.

Start exploring our Email Benchmark 2025 dashboard now!

Explore the interactive Email Benchmark 2025 dashboard

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What’s in the Email Benchmark?

The Deployteq Email Benchmark 2025 includes billions of emails sent across the Netherlands and the United Kingdom. Here’s what you’ll get from this year’s benchmark:

  • The most up-to-date overview of email marketing, helping you compare your performance to the industry average.
  • Interactive elements to filter by sector, industry, or compare year over year.
  • A foundation to measure your KPIs for open rate, click-through, and optimal send times.

So, what are you waiting for? Get access now!

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2025 Summary

51.75%

Average open rate

4 billion

Messages sent in 2024

4.95%

Average click-through rate

99.47%

Accepted rate

Want to learn more?

Still have questions after reading the Email Benchmark? Or would you like to exchange ideas about best practices, boost your email campaigns, or create your own emails and landing pages? We’d be happy to chat with you, support you, or offer our advice!

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