Lisbon hosts 2nd edition of She Leads: Marketing, Technology and Automation

Technology should serve to humanize brands, not distance them from people.” Based on this premise, the 2nd edition of She Leads, in Lisbon, debated the crucial role of automation and artificial intelligence in modern marketing, highlighting how these tools free up time for creativity and strategic thinking. The event brought together specialists to explore how the balance between data and empathy will be the differentiating factor for business success in an increasingly technological market.

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