How to Turn Festive Emails into Real Results

‘Tis the season to get creative (and strategic).‍

The inbox is one of the busiest places during the holidays, but with the right approach, it can also be one of the most rewarding.

Whether your goal is to drive more conversions, re-engage dormant leads, or spread a little festive cheer, now’s the time to make your campaigns shine brighter than a Christmas tree.

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1. Personalize your messages

Generic greetings won’t cut through the noise. Data-driven personalizations, such as using customer preferences, past interactions, or behavior, can lift engagement dramatically.

Kennemer Duincampings saw a 126% higher click-through rate through a personalised Christmas campaign. Read the full story.

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2. Perfect your subject lines

Your subject line is your first impression. Make it count! Use warmth, curiosity, or exclusivity to stand out.

Need inspiration? Check out these Christmas subject line examples.

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3. Focus on emotion

Christmas is about connection. Highlight stories, values, and emotions that resonate with your audience (not just offers or discounts).

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4. Don’t stop at Christmas Day

The magic doesn’t end after December 25th. Smart marketers use post-holiday retention campaigns to keep momentum going into the new year.

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Learn how with this on-demand webinar.

5. Test and measure everything

Every campaign is a chance to learn. Track open rates, CTRs, and conversions to refine your approach and get an even stronger start in 2026.

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Final note from Santa’s little helpers:
This Christmas, creativity and personalization aren’t just nice-to-haves; they’re what will set your brand apart.

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If you’d like help crafting a campaign that delivers measurable impact, our team is here to help.

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Let’s make this your most successful festive season yet!

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