Battlecard – Deployteq vs Marigold

Deployteq vs. Marigold Selligent

In the dynamic world of marketing automation, selecting the right platform is crucial for effective customer engagement.
This document compares two leading platforms: Deployteq and Marigold/Selligent. It summarizes their unique features and presents a detailed comparison to help understand the strengths and areas for improvement of each platform, enabling an informed decision based on marketing needs.

Detailed feature comparison

Deployteq

• Stands out for integrating data from multiple sources and using that data visually to easily create personalized communications.
• Distinguished by its intuitive customer-journey campaign builder, offering greater flexibility and more features compared with other tools.
• Segmentation capabilities are extensive and easy to use, making the platform an excellent choice for targeted marketing efforts.
• In addition, Deployteq offers local and in-house support across Europe, ensuring fast and effective assistance. The platform values personal contact with its users, treating them as more than just a number.

Marigold Selligent

• Since Marigold acquired Selligent, the platform is currently undergoing significant development to improve its features and capabilities.
• The current platform requires extensive developer involvement for automation and personalization.
• Selligent / Marigold offers a set of separate modules and features—such as recommendations—although these modules sometimes lack synergy.
• The company is headquartered in the European Union but provides support mainly from the USA, which may affect response times.

In summary…

Deployteq is a more user-friendly and efficient platform for marketers, offering strong data integration, personalized communications, and an intuitive campaign builder. It provides extensive segmentation capabilities and local support, ensuring a smooth and effective marketing experience with a focus on personal contact.

Marigold (trading as Selligent), historically more developer-dependent and less intuitive, is taking steps to improve usability and integration. The company offers a suite of features and modules, with continuous improvements to better serve marketers.Although support is primarily based in the USA, the company continues to store its data securely within the European Union.

Note: Platforms are constantly evolving, so the facts presented in this blog may no longer be valid after the publication date.