Battlecard – Deployteq vs Mailchimp

Deployteq vs. Mailchimp

Create omnichannel marketing campaigns and improve ROI without complications. Deployteq is the innovative and user-friendly platform organizations need to quickly set up sophisticated, automated campaigns that are both personalized and data-driven across multiple channels.

“You have the flexibility to create virtually anything you can imagine.
Deployteq is like a LEGO set for marketing automation: the only limit is your creativity.”
— CTO, Denkproducties

Mailchimp vs. Deployteq

Mailchimp offers a much more basic solution, focused solely on email marketing.
Mailchimp is aimed specifically at small organizations, offering free or very low-cost tools. It is ideal for startups that want to communicate at low volumes, but it can become quite expensive as organizations grow. Based on the available features and capabilities, Mailchimp is not the most suitable solution for organizations that want to scale, functioning more as an off-the-shelf product for users with little experience in email marketing or marketing automation.

Deployteq’s automations, on the other hand, are specifically designed to support the entire customer journey, allowing users to leverage multiple channels to build a sophisticated campaign.

Overview – Deployteq Platform

• Unique combination of software and support services.
• Optimization and creation of complex omnichannel campaigns.
• All channels are integrated into a single platform.
• The most complete marketing automation software, with a wide range of channels and available integrations, including email, SMS, WhatsApp, landing pages, mobile apps, RCS, Facebook Lead Ads & Audience, print, and telemarketing.
• User-friendly platform.
• Drag-and-drop editor.
• Data-driven platforms and services.
• Creative freedom and advanced segmentation and personalization tools.
• Data stored on AWS Frankfurt — 100% GDPR-compliant.

Overview – Mailchimp Platform

• Focus on eCommerce and B2C.
• Only Email, SMS, and Social Media.
• Ideal platform for small, newly created organizations with no prior email-marketing experience.
• Strict limitations on data handling make lead generation through the tool more difficult.
• Only Email and SMS.
• Headquarters are located in the USA.
• Simple-to-use editor with drag-and-drop functionality.
• Low-cost tools for small email volumes.

Why choose Deployteq

• 99.68% deliverability rate. The deliverability team monitors campaigns and statistics daily. On other platforms, this may need to be done manually, which can become a heavy task.
• More than 20 years of experience in Email Marketing and Marketing Automation.
• Weekly updates: every week, a new release is launched featuring the updates requested by clients, providing the freedom to create the platform they want.
• Create attractive campaigns and segmentations without HTML training or technical knowledge.
• Creative freedom to build impressive, branded email campaigns aligned with the organization’s identity.
• Need help? You’ll be supported by a multiskill, multilingual support team that adapts to each client and their needs — this is true customer service.
• GDPR compliance: software hosted on AWS Frankfurt, within Europe, ensuring alignment with data-protection regulations. This is especially relevant given the invalidation of the Privacy Shield in the USA.
• Forget expensive agencies: with more than 100 specialists and developers, Deployteq is ready to help create more effective and impactful campaigns.
• Trusted partner of more than 200 recognized brands, such as Virgin Media, Wickes, Vodafone, Ziggo, Renault, among others.
• Deployteq has a large team of inspiring and experienced email marketers, with many years in the industry, ready to inspire and support you from the beginning to the end of your marketing automation journey.

Note: Platforms are constantly evolving, so the facts presented in this blog may no longer be valid after the publication date.