Battlecard – Deployteq vs Dotdigital

December 2, 2025

Create omnichannel marketing campaigns and improve ROI without complications.

Deployteq is the innovative and user-friendly platform organizations need to quickly set up sophisticated, automated campaigns that are both personalized and data-driven across multiple channels.

Dotdigital focuses on providing personalized, automated omnichannel marketing services to around 70,000 users worldwide. Dotdigital is a SaaS marketing automation platform that creates and sends messages across a variety of channels. Dotdigital has a B2C focus in e-commerce, offering more basic solutions at more affordable prices. They also offer solutions for larger enterprises, though at a considerably higher cost.

Like Deployteq, Dotdigital has an intuitive, easy-to-use interface with drag-and-drop functionality. However, when it comes to data segmentation and profiling, Deployteq offers more sophisticated features. Both platforms integrate very well into digital environments and have particularly strong integrations with e-commerce platforms such as Magento. Dotdigital is a good mid-range platform with pricing based on both the number of contacts and sending volume. When it comes to scalability for growing organizations, Deployteq delivers a more advanced set of customer journeys and client segmentation features, with pricing based on email volume sent.

Overview – Deployteq Platform

  • Unique combination of software and support services.
  • Optimization and creation of sophisticated campaigns.
  • The most complete marketing automation software, with a wide range of channels and available integrations, including email, SMS, WhatsApp, landing pages, mobile apps, RCS, Facebook Lead Ads & Audience, print, and telemarketing.
  • User-friendly platform.
  • Native data platform add-on for a seamless data-driven experience.
  • Creative freedom.
  • Data storage on AWS Frankfurt – 100% GDPR compliant.

Overview – Dotdigital Platform

  • 70,000 users worldwide.
  • Focus on B2C and e-commerce.
  • Excellent integration with webshops.
  • Native channels include: Email, SMS, and Pages.
  • Channels available via API: Push Notifications and WhatsApp Business.
  • Support available only in English.

Why choose Deployteq

  • 99.68% deliverability rate. The deliverability team monitors campaigns and statistics daily. On many other platforms, monitoring must be done manually, which can become time-consuming.
  • More than 20 years of experience in Email Marketing and Marketing Automation.
  • Weekly updates, including features requested by clients, give them the freedom to build the platform they want.
  • Enables users to create attractive campaigns and segmentations without HTML training or technical skills.
  • Provides creative freedom to design branded, impactful campaigns and emails aligned with the organization’s identity.
  • Need help? The multilingual, multiskilled support team adapts to each client and their needs. This is true customer service.
  • GDPR compliance: software hosted on AWS Frankfurt, within Europe, ensuring GDPR compliance — especially relevant after the invalidation of the Privacy Shield in the USA.
  • Goodbye to expensive agencies: Deployteq has over 100 specialists and developers ready to help create even more impactful campaigns.
  • Trusted partner of more than 200 recognized brands, such as Virgin Media, Kvantum, Vodafone, Ziggo, Renault, and many more.
  • Deployteq has a large team of inspiring and experienced omnichannel marketers, ready to support and guide you from the start to the completion of your marketing automation journey.

Note: Platforms are constantly evolving, so the facts presented in this blog may no longer be valid after the publication date.

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