She Leads: Marketing, Tech & Automation

About the Event

She Leads: Marketing, Tech & Automation

Powered by JMR x Deployteq

The future of marketing is data-driven, automated… and female!

On November 20th, Porto becomes the meeting point for Portugal’s top women leaders at the intersection of marketing, technology, and automation.

Join an exclusive circle of CxO-level women shaping the future of customer experience, data and ethics, AI, and Martech. Expect curated insights, meaningful connections, and a vibrant atmosphere where leadership meets innovation and creativity - rounded off with space for meaningful networking in a vibrant Porto setting.

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Speakers

We’re not done yet… more inspiring names coming soon!

Renowned speakers from top tech companies and innovative startups will share insights into digital creation trends.

With over 10 years of experience in brand management, Renata Moniz de Macedo has led several projects integrating strategy, creativity, and technology. She currently coordinates Zippy’s Customer team and leads the development of the brand’s new loyalty program, which will reflect her vision of purpose and the combination of data management with relationships.

Renata Moniz de Macedo

Digital Marketing, CRM and Loyalty Area Leader at Zippy

A distinguished professional in marketing management and digital strategy, with over a decade of experience in the field. Currently serving as Digital Marketing Manager at Sogrape, where she leads digital marketing strategies for various brands. Within the Women in Tech community, she is dedicated to fostering the presence and development of women in technology and digital marketing, promoting innovation and diversity of perspectives.

Lynda Lourenço e Faro

Digital Marketing Manager at Sogrape

Carla is currently an Associate Professor of Digital Media at FCH-UCP, where she also coordinates the postgraduate program in Communication and Digital Transformation. She's a principal researcher at the Research Centre for Communication and Culture (CECC) at FCH-UCP, leading the DIGLIT Research Group on Digital Literacy and Cultural Change. Her research and teaching interests include digital media, mobile communications, gender and technology, digital transformation, and cyberculture.

Carla Ganito

Associate Professor of Digital Media at FCH-UCP

With over 10 years of experience, Joana Meireles is a dynamic voice in the world of digital marketing. She’s always ready to innovate and take on new challenges with her creative and out-of-the-box approach.

Joana Meireles

Co-Founder JMR Digital

With a background in marketing and communication, Eline is an Account Executive at Deployteq who blends creativity with a deep understanding of human behavior to help brands connect in meaningful ways. Curious and driven by impact, she turns insights into action and challenges into opportunities.

Eline de Weerdt

Account Executive at Deployteq

As International Partner Manager at Deployteq, Nine builds and nurtures partnerships that drive innovation and growth. She’s passionate about empowering partners to unlock the full potential of marketing automation.

Nine Doude van Troostwijk

International Partner Manager at Deployteq

Speakers

Renowned speakers from top tech companies and innovative startups will share insights into digital creation trends.

With over 10 years of experience, Joana Meireles is a dynamic voice in the world of digital marketing. She’s always ready to innovate and take on new challenges with her creative and out-of-the-box approach.

Joana Meireles

Co-Founder JMR Digital

With a background in marketing and communication, Eline is an Account Executive at Deployteq who blends creativity with a deep understanding of human behavior to help brands connect in meaningful ways. Curious and driven by impact, she turns insights into action and challenges into opportunities.

Eline de Weerdt

Account Executive at Deployteq

As International Partner Manager at Deployteq, Nine builds and nurtures partnerships that drive innovation and growth. She’s passionate about empowering partners to unlock the full potential of marketing automation.

Nine Doude van Troostwijk

International Partner Manager at Deployteq

With over 10 years of experience in the creative industry — from production to script development, photography, copywriting, strategy, and creative direction — Francisca believes that the key to success lies in the perfect balance between creativity, knowledge, and a pinch of good humor.

Francisca Viana da Silva

Creative Copywriter at JMR Digital

With over 10 years of experience in the creative industry — from production to script development, photography, copywriting, strategy, and creative direction — Francisca believes that the key to success lies in the perfect balance between creativity, knowledge, and a pinch of good humor.

Francisca Viana da Silva

Creative Copywriter at JMR Digital

With over 10 years of experience in the creative industry — from production to script development, photography, copywriting, strategy, and creative direction — Francisca believes that the key to success lies in the perfect balance between creativity, knowledge, and a pinch of good humor.

Francisca Viana da Silva

Creative Copywriter at JMR Digital

Schedule

Porto | DeHouse Península

November 20th | 18:00 – 21:00

Program overview

5:30 PM

Arrival & Welcome Drink

Event check-in and warm-up.

TBD

Keynote : Breaking Patterns, Not Just Barriers

A candid take on what’s still holding women back in Portuguese corporate culture, and how collaboration, not competition, can shift the system.

Carla Ganito

TBD

The Future of Martech 2026

Two inspiring speakers tackle upcoming 2026 framing trends: AI personalization, zero-party data, no-code marketing, privacy-first CX, human-centered AI.

Eline de Weerdt

Nine Doude van Troostwijk

8:00 - 8:30 PM

Roundtable: AutomateHER

Loyalty & Experience: How to Keep Customers in Love with Your Brand.

Lynda Lourenço e Faro

Renata Moniz de Macedo

Joana Meireles

8:30 - 9:00 PM

Networking Cocktail Hour

Enjoy wine, delicious snacks and great conversations.

Invite-only, limited seats available

All Speakers

Renowned speakers from top tech companies and innovative startups will share insights into digital creation trends.

Alex pioneered AI integration in design tools, revolutionizing how creators approach digital content creation.

Alex Thompson

Chief Technology Officer at Innovatech Solutions

Sophia shapes global digital trends, driving innovative strategies in multimedia content and user engagement.

Sophia Martinez

Head of Digital Strategy at Global Media Inc.

Michael leads Creatify Labs, empowering creators with cutting-edge tools for immersive digital experiences.

Michael Chen

Founder and CEO of Creatify Labs