About the Event

She Leads: Marketing, Tech & Automation

Powered by JMR x Deployteq

The future of marketing is data-driven, automated… and female!

On November 20th, Porto becomes the meeting point for Portugal’s top women leaders at the intersection of marketing, technology, and automation.

Join an exclusive circle of CxO-level women shaping the future of customer experience, data and ethics, AI, and Martech. Expect curated insights, meaningful connections, and a vibrant atmosphere where leadership meets innovation and creativity - rounded off with space for meaningful networking in a vibrant Porto setting.

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Speakers

We’re not done yet… more inspiring names coming soon!

Renowned speakers from top tech companies and innovative startups will share insights into digital creation trends.

With over 10 years of experience in brand management, Renata Moniz de Macedo has led several projects integrating strategy, creativity, and technology. She currently coordinates Zippy’s Customer team and leads the development of the brand’s new loyalty program, which will reflect her vision of purpose and the combination of data management with relationships.
Renata Moniz de Macedo
Digital Marketing, CRM and Loyalty Area Leader at Zippy
A distinguished professional in marketing management and digital strategy, with over a decade of experience in the field. Currently serving as Digital Marketing Manager at Sogrape, where she leads digital marketing strategies for various brands. Within the Women in Tech community, she is dedicated to fostering the presence and development of women in technology and digital marketing, promoting innovation and diversity of perspectives.
Lynda Lourenço e Faro
Digital Marketing Manager at Sogrape
Carla is currently an Associate Professor of Digital Media at FCH-UCP, where she also coordinates the postgraduate program in Communication and Digital Transformation. She's a principal researcher at the Research Centre for Communication and Culture (CECC) at FCH-UCP, leading the DIGLIT Research Group on Digital Literacy and Cultural Change. Her research and teaching interests include digital media, mobile communications, gender and technology, digital transformation, and cyberculture.
Carla Ganito
Associate Professor of Digital Media at FCH-UCP
With over 10 years of experience, Joana Meireles is a dynamic voice in the world of digital marketing. She’s always ready to innovate and take on new challenges with her creative and out-of-the-box approach.
Joana Meireles
Co-Founder JMR Digital
With a background in marketing and communication, Eline is an Account Executive at Deployteq who blends creativity with a deep understanding of human behavior to help brands connect in meaningful ways. Curious and driven by impact, she turns insights into action and challenges into opportunities.
Eline de Weerdt
Account Executive at Deployteq
As International Partner Manager at Deployteq, Nine builds and nurtures partnerships that drive innovation and growth. She’s passionate about empowering partners to unlock the full potential of marketing automation.
Nine Doude van Troostwijk
International Partner Manager at Deployteq

Speakers

Renowned speakers from top tech companies and innovative startups will share insights into digital creation trends.

With over 10 years of experience, Joana Meireles is a dynamic voice in the world of digital marketing. She’s always ready to innovate and take on new challenges with her creative and out-of-the-box approach.
Joana Meireles
Co-Founder JMR Digital
With a background in marketing and communication, Eline is an Account Executive at Deployteq who blends creativity with a deep understanding of human behavior to help brands connect in meaningful ways. Curious and driven by impact, she turns insights into action and challenges into opportunities.
Eline de Weerdt
Account Executive at Deployteq
As International Partner Manager at Deployteq, Nine builds and nurtures partnerships that drive innovation and growth. She’s passionate about empowering partners to unlock the full potential of marketing automation.
Nine Doude van Troostwijk
International Partner Manager at Deployteq
With over 10 years of experience in the creative industry — from production to script development, photography, copywriting, strategy, and creative direction — Francisca believes that the key to success lies in the perfect balance between creativity, knowledge, and a pinch of good humor.
Francisca Viana da Silva
Creative Copywriter at JMR Digital
With over 10 years of experience in the creative industry — from production to script development, photography, copywriting, strategy, and creative direction — Francisca believes that the key to success lies in the perfect balance between creativity, knowledge, and a pinch of good humor.
Francisca Viana da Silva
Creative Copywriter at JMR Digital
With over 10 years of experience in the creative industry — from production to script development, photography, copywriting, strategy, and creative direction — Francisca believes that the key to success lies in the perfect balance between creativity, knowledge, and a pinch of good humor.
Francisca Viana da Silva
Creative Copywriter at JMR Digital

Schedule

Schedule

Porto | DeHouse Península
November 20th | 18:00 – 21:00
Program overview
5:30 PM

Arrival & Welcome Drink

Event check-in and warm-up.

6:00 PM

Keynote : Breaking Patterns, Not Just Barriers

A candid take on what’s still holding women back in Portuguese corporate culture, and how collaboration, not competition, can shift the system.

Carla Ganito
6:20 PM

The Future of Martech 2026

Two inspiring speakers tackle upcoming 2026 framing trends: AI personalization, zero-party data, no-code marketing, privacy-first CX, human-centered AI.

Eline de Weerdt
Nine Doude van Troostwijk
6:45 PM

Roundtable: AutomateHER

Loyalty & Experience: How to Keep Customers in Love with Your Brand.

Lynda Lourenço e Faro
Renata Moniz de Macedo
Joana Meireles
7:25 PM

Networking Cocktail Hour

Enjoy wine, delicious snacks and great conversations.

Invite-only, limited seats available

All Speakers

Renowned speakers from top tech companies and innovative startups will share insights into digital creation trends.

Alex pioneered AI integration in design tools, revolutionizing how creators approach digital content creation.
Alex Thompson
Chief Technology Officer at Innovatech Solutions
Sophia shapes global digital trends, driving innovative strategies in multimedia content and user engagement.
Sophia Martinez
Head of Digital Strategy at Global Media Inc.
Michael leads Creatify Labs, empowering creators with cutting-edge tools for immersive digital experiences.
Michael Chen
Founder and CEO of Creatify Labs

Sponsors

What to expect

Connections that matter
Meet women at Cx level across marketing and technology.
Emily Davis
Freelance Digital Artist
Future-proof your strategy
Distilled insights on 2026 trends.
John Smith
App Developer
Visibility & empowerment
Be part of an exclusive circle raising the voice of female leadership.
Lisa Nguyen
UX Designer

What people say

LinkedIn Review

"It was an incredible moment for knowledge and networking. Joana Meireles, I’m already looking forward to the next edition. My sincere congratulations on the organization and for promoting this initiative in an environment surrounded by great women!”

Roberta Lucena

CMO, UZU Home Inc.
LinkedIn Review

"Congratulations on the initiative, Joana Meireles! 👏 It was a truly inspiring event! Excellent speakers and authentic insights into the challenges of female entrepreneurship and leadership. 🫶 May it be the first of many! See you soon!"

Marisa Coutinho

CEO, Boomer
LinkedIn Review

"The event concluded with a dedicated networking session, fostering relevant connections and strengthening the female community that is shaping the future of the sector.”


AGIX | Innovative Engineering

Industrial Equipment Supplier
LinkedIn Review

"I leave this meeting feeling motivated, with many insights on innovation and female leadership, and grateful for the new connections made in such a dynamic, collaborative, and inspiring environment.”

Diana Afonso

Sustainability Marketing Manager, IPAM
LinkedIn Review

"The energy in Porto was unmatched: a room full of women shaping how brands connect, automate, and evolve with the help of smart technology."



NeoDay

Loyalty Software Solution
LinkedIn Review

"Without a doubt, a fantastic event. It was a great pleasure to contribute, but even more so to meet so many inspiring women. Thank you for the invitation! :)"



Lynda Lourenço e Faro

Digital Marketing Manager, SOGRAPE
LinkedIn Review

"I left She Leads with the certainty that to lead is to pave the way—and to do so with purpose.”




Lídia Amorim

Chief Marketing Officer, Chaviarte
LinkedIn Review

"I can get used to hosting in Portuguese! Sharing knowledge and experience in female leadership, but also marketing automation, is what brings us forward! This is just the beginning indeed! ✨🚀"


Eline de Weerdt

Account Executive, Deployteq
LinkedIn Review

"It was an honour to be on stage! Thank you for organizing a great event!”





Nine Doude van Troostwijk

International Partner Manager, Deployteq

What people say

LinkedIn Review

"It was an incredible moment for knowledge and networking. Joana Meireles, I’m already looking forward to the next edition. My sincere congratulations on the organization and for promoting this initiative in an environment surrounded by great women!”

Roberta Lucena

CMO, UZU Home Inc.
LinkedIn Review

"Congratulations on the initiative, Joana Meireles! 👏 It was a truly inspiring event! Excellent speakers and authentic insights into the challenges of female entrepreneurship and leadership. 🫶 May it be the first of many! See you soon!"

Marisa Coutinho

CEO, BOOMER
LinkedIn Review

"The event concluded with a dedicated networking session, fostering relevant connections and strengthening the female community that is shaping the future of the sector.”

AGIX | Innovative Engineering

Industrial equipment supplier
LinkedIn Review

"I leave this meeting feeling motivated, with many insights on innovation and female leadership, and grateful for the new connections made in such a dynamic, collaborative, and inspiring environment.”

Diana Afonso

Sustainability Marketing Manager, IPAM
LinkedIn Review

"The energy in Porto was unmatched: a room full of women shaping how brands connect, automate, and evolve with the help of smart technology."

NeoDay

Loyalty Software Solution
LinkedIn Review

"Without a doubt, a fantastic event. It was a great pleasure to contribute, but even more so to meet so many inspiring women. Thank you for the invitation! :)"

Lynda Lourenço e Faro

Digital Marketing Manager, SOGRAPE

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